Database Cleaning Services – Quickly Transform Dirty Data into Valuable Sales
Gen Lead provides strategic advice to organizations to manage complex business data and transform dirty data into clean data which increase organization sales.
Gen Lead provides strategic advice to organizations to manage complex business data and transform dirty data into clean data which increase organization sales.
Database cleaning is when you ensure that your data is up to date and the details you have are current for those on your database. It is estimated that dirty data costs the economy $3 trillion dollars a year. According to Experian, businesses lose 12% of their revenue due to bad data, meaning for every $1,000 you make you lose $120! Dirty data is no one’s fault as it happens due to a variety of reasons such as data not being updated regularly, incorrect information not been given at the start and clients not updating details when they change. Dirty data can be a time consuming data entry role and most often is a service best outsourced. Gen Leads have a team of data cleaning experts that can combine all the various data sources you have, remove duplicates and all incorrect entries so that you can market to a clean database. Choosing to keep your dirty data can have a massive effect on your sales and marketing efforts making any lead generation strategy you have in place worthless. Wouldn’t you rather be talking to and selling to your customers rather than updating their details and losing their interest before getting to the real reason that you called! Bad data can result in bad decisions being made as your business doesn’t have the correct information to work off.
Our database cleaning services include the process of detecting and correcting errors and inconsistencies from a data set in order to improve its quality. Our database cleaning services aim not just to clean the data, but also to bring uniformity to different data sets that have been merged from other sources. After cleansing, a data set should be consistent with similar data sets within the system. As a leader among cleansing companies in Australia, we provide a full suite of data cleansing services: