Even in today’s age of digital communication, human interaction in marketing has become something that companies are now slowly putting their focus back on. Companies that were vying to gain customer attention through social media channels and Google, were presented with two primary challenges.
First, you have to contend with serious competition and a lot of it! All sorts of business entities imaginable are now crowding social media platforms and Google to gain their share of customer attention. Added to that, people today have shorter attention spans than ever before. They are unwilling to spare a few seconds to listen to what businesses are saying. And with the information overload problem, people are now making an active effort to avoid marketing messages perceiving them as noise.
So, what should you do when faced with overwhelming competition and consumers who are unwilling to look at your marketing messages?
To resolve this problem, you will have to delve deeper and understand what is going wrong. Digital marketing is failing to provide people with what they need most in this era. Ironically, with the proliferation of social media and digital communication tools, one-on-one human interaction has reduced dramatically. People are now more isolated and lonelier than ever before. Lack of social activity has serious adverse effects on your mental health and well-being. People need more social interaction to counter the stress from their busy lifestyles and careers.
Limitations of Digital Marketing
This is exactly where digital marketing is lacking. With digital marketing, there is no possibility of face-to-face or over the phone interaction, which is something we all naturally yearn for, as human beings. In fact, digital marketing reduces opportunities for social interaction.
Social interaction is a necessity for all of us. It has always had a special place in marketing. In fact, that’s how marketing used to be done before digital communications took off. Marketers and business persons would actually talk to people and use their social skills to influence them. Digital communications has in no way diminished the importance of this interaction. In fact, it has highlighted its importance and more and more businesses are waking up to this reality.
Business owners now realize that digital marketing alone won’t work and that it has serious limitations. There has always been a place for social interaction in the field of marketing, and its relevance is actually growing today. People need more of it to lessen anxiety and loneliness that comes from today’s stressful and busy lifestyles.
One-on-One Communication for Business
One-on-one communication provides your business with many benefits that digital marketing cannot provide. This can be done face to face or via the telephone. When you talk to someone, your business is no longer anonymous, faceless or voiceless. Directly engaging prospects helps to capture their attention. While talking to someone, you make yourself the centre of their attention. This fact is critical for your marketing efforts. What this means is that people are solely focusing on your business message. The competitors, meanwhile, recede into the background. As a result, you win over the competition in the long run.
By directly engaging your prospects, you can immediately overtake the competition and influence your prospects through your social skills.
Not sure where or how to start? Gen Leads has a team of experienced marketers that can engage with your prospects turning them into loyal customers. We are able to contact, nurture and create a relationship with your potential clients that your sales team can manage once the prospect is ready to become a customer.