Professional Business-to-Business Appointment System

The most important element is for us to understand your business in detail, specifically your sales targets, products, your brands uniqueness, competitors and the message you want to be delivered to the leads. This allows us to create an appointment setting campaign customized for your business and marketing needs.

A strategy, utilizing a combination of mail, phone and email, ensures your message is professionally presented to your target market using our proven and successful strategy.

Telephone Based Activities

Business-to-Business Appointment Setting: We represent a number of Australia and New Zealand’s largest companies. As the leading and most modern lead generation company, we have careful strategic techniques in place.

Business-to-Consumer: We interact with consumers in a wide variety of ways that allow our clients to successfully deliver messages and gather information to improve their marketing strategies.

Tele-based lead marketing: Through research and decision-maker confirmation, outbound call activities allow us to gather information and contacts.

Webinar / Online Demonstrations

Webinars: We use our experience to guide you in getting your product to the right person. We are able to create a campaign around providing webinars about your product or service to your leads ensuring it is delivered successfully in a way that makes you stand out from your competition and that your webinar is being watched by those who fit your target audience profile.

Online Product Demonstrations:We can create a two part lead generation strategy for you involving webinars followed by booking your leads in for online consultations of your product. We can also create a strategy around introducing your product directly to your target audience and booking them in for the online demonstration with one of your sales team.

Database Management

Database Management: We work with you to create a database that is customised to your business and sales needs. We use a wide range of sources to ensure that we can provide you with as many quality contacts as possible while ensuring that the contact information is still relevant, up-to-date and your database is to the highest quality standard. Once a database is created for you it is deleted from our system. It is never resold to another business. We guarantee that any database that is created by Gen Leads will never be sold to not only your competitor but another business.

Direct Mail/Email Content Delivery

Direct Mail Strategies: We use our extensive knowledge to direct you in getting your content to decision-makers in not only the right way, but in a way that makes you stand out from your competition to achieve the successful results.

Direct Email: In contrast with just sending out generic emails, we focus on bringing personalised emails with relevant and engaging content to your audience. Our newsletters have an open rate of 65% – 80% which is much higher than most marketing agencies. We ensure that the email is eye catching, interesting and relates to your target audience.

Events: We specialize in working with both business and residential clients to design and develop an event which is going to resonate with your target market. This can vary from corporate breakfasts to round table events to large seminars. Event Prospecting: We have a proven model based on personalized contact methods to ensure your target market will attend your event and we will manage the entire contact strategy from invitation design to lead generation to confirming attendees.  Post Event Services: An event is much more than just getting people into a room together. There will be a range of prospects that can make the event which we will ensure  a direct marketing strategy is in place and in return, you get the results required for the event to be a success.